Business Development & Marketing

Business development is all about creating relationships.

Sales –  Find new ones and extract more value from current ones. 

Marketing: Figure out where new customers “live” (both geographically and in terms

of “buying mindset“) and find a way to reach them

Prospecting for New Client

Prospecting in GPFI is the first step in the sales process, which consists of identifying potential customers,

aka prospects. The goal of prospecting is to develop a database of likely customers and then systematically communicate

with them in the hopes of converting them from potential customer to current customer.

Technique for sales prospecting

Create an ideal prospect profile

Identify ways to meet your ideal prospects

Actively work on your call lists

Send personalized emails

Ask for referrals

Become a know-it-all

Build your social media presence

Send relevant content to prospects

Sources

Internet / Social Media

GPFI Client Data Base

Estate Intel

Newspaper & Magazines

Leveraging on Previous and Existing Clients

Networking ( Conferences & Exhibitions )

Marketing

Marketing in GPFI : refers to activities a company undertakes to promote the buying or selling of a product or service.

Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Some marketing is done by affiliates on behalf of a company.

Technique for Marketing

Social Networks and Viral Marketing.

Paid Media Advertising.

Internet Marketing.

Email Marketing.

Direct Selling.

Point-of-Purchase (POP) Marketing.

Co-Branding, Affinity, and Cause Marketing.

Conversational Marketing

Conferences and Exhibitions

Branding

Branding in GPFI : is a marketing practice in which a company creates a name,

symbol or design that is easily identifiable as belonging to the company.

This helps to identify a product and distinguish it from other products and services.

Branding is important because not only is it what makes a memorable impression on consumers,

but it allows your customers and clients to know what to expect from your company.

It is a way of distinguishing yourself from the competitors and clarifying what it is you offer

that makes you the better choice.

Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Importance of Branding to GPFI:

Branding gets Recognition

Branding increases Business Value

Branding generates New Customers

Branding improves Employee Pride and Satisfaction

Branding creates Trust within The Marketplace

Branding supports Advertising

New Business Development

New business development in GPFI concerns all the activities involved in realizing new business opportunities,

including product or service design, business model design, and marketing.

The aim is to generate profits with a new product or service and a new business model in a hitherto unknown market

Techniques for New Business Development

Look at customer interaction with a product to establish the issue

Create the product and solutions the client wants

Work with marketing to develop the new branding and rollout

Look at new strategic partnerships to help reach the customer